Today ( 9/11/09) we went back to like a river to show are progress from last weeks discussions.
The main outcome from today was focus on writing. Rob showed us how to write a proposal and the benefits. The main benefit being it helps encourage ideas and brings the art direction together.
We had failed to start 3 of the briefs. Hurl, electronic waste and the save our pubs brief. Which is one of our main focuses for next week.
We decided the elastic band idea was not working as it was not portraying the write incentive. We decided to work on ambient media. Trying out signs and franking stamps that the postmen will always see while he is at work.
Life line. We decided to keep working on our initial ideas focusing on the stefanwork, although trying a new route. This would involve a life line phone box in segmiester suicide hot spots.
the idea that excited all of us the most was the money idea. Just making subtle changes to the note by making the queens smile grow and her jewelry. Rob showed us the work he did on travel care and the techniques we could use to create the same effect.
We spoke through each brief and how we could apply different medias/mediums to make our portfolios more versatile.
We are going back in next monday to show are progress.
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