I took alot away from this aswell as packaging is somthing I have rarely touched on in my work.
They showed the importants of selling the brand rather than the product and make it different from the rest.
Most well known packing JKR had done. This is from drench, j20, birdseye to Molton Brown.
We got to look around the studio and talk to the designers.
You can find there work at www.jkr.co.uk
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