Dave Sedwick came in as a guest lecture for us on the 29th of October 2009. He works for 999 design but also does free lance work on the side. He broke his lecture down in to 3 parts- About me- How to get a job- and finally his work. I liked the way that he focused the lecture on our benefit rather than just showing his work that is available on the website. The main thing he focused on throughout his studio was that we need to start planning now for what we are going to do when we leave. He also mentioned last year degree show and said we need to top it but by displaying the work easier. He gave us a job break down that i found interesting/funny.
average day-
80% design
10%account management
5%calls
3% tea
2% emailing friends
I found his part 2 aimed at how we get a job the most important to me. His advise was to stat planning ad put together a list of agencies we would like to work for..remember the small ones. Keep a book of contacts and target ones with winning work. The layout of our portfolio is important and in this keep projects to 2 pages. He also suggested emailing the company after to say thank you after you have visited which is obvious but many people do not do.
Whn he showed us his work he showed us bad design and also unfinished piece. I was good to see this rather than the same old immaculate pieces of design.
His work can be found at www.designbydave.co.uk
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