Practitoners Craig Oldham v Fake ID

The two lectures that stood out to me the most during the last year was The Craig Oldham lecture and the lecture that fake Id did for us. Because of this I will look at the processes and practices of the two and compare and contrast them. I will conclude this by looking at how their individual practices can be applied in my work.

The Craig Oldham lecture was one of my most inspiring lectures I have seen. Craig graduated from college three years ago so his student days were still fresh in his mind. I think this is why I found it so appealing; He also made it very funny which kept my attention. Craig’s practices involve a book he has written called 12 in 12. This is a book that contains 12 things you learn about the business within your first year after finishing your degree.”12 lessons in 12 months”. The lessons are broken down into 12 points.1.Understand Graphic design and the meanings behind it. Also find out what graphic design means to you.2.Know your own Strengths and weaknesses and be honest with your self about it.3. Your portfolio is for life and is never finished,4.Placements matter even with pros and cons.5. Everybody knows someone in the design industry.6.Share your ideas two heads are better than one.7.Graphic design is a job, being a designer is different.8.Make mistakes it’s the only way you will learn.9.the design industry exists outside of London.10.20% of your time is spent designing.11.Have a life outside design,this may be your inspiration and finally 12.Work hard and be nice to people.

Craig's Lecture was very bold and he came across confident, He was clearly passionate about his work and wanted this to rub off on us. His Lecture was very informative and was more for our benifit by giving us advise, He showed us pieces of his work but still linked this in for our beneift.

Craig said his typography was his down fall yet i find it very interesting and inspiring.His hand drawn type is something i don't include in my work but should. The other image is a moving card for the M.E.N arena. This way of thinking could really help me out with my work and ideas.

The second lecture that stood out for me was fake IDs lecture but for very different reasons. Fake id is made up from Yvan Martinez and Joshua Trees.When looking through there website and work they spend alot of there time doing lectures. Although to me they looked very nervous and read from notes. This was a vast differnce from the Craig Oldham lecture as they showed no confidence. Fake ids lecture was based on sound and they showed none of there work. This had its pros and cons. The plus side was that we saw there side of thinking and where there ideas came from, this would have been good though to see the finish piece and how the sounds influenced the piece of work. A bad point to this was because I didn’t see the final outcome I didn’t understand it and felt very confused. Fake id’s work is very good and interesting and it was a shame they didn’t show

and tell us more about this work.




Their lecture was broken down into 3 sections. Language, Sound and Text.
The language section looked at Roseanne and android. This was Latin graffiti and showed us how a new language had been made and translations to this.
The sound section played us recordings. There was a tape of Puerto Rican New Yorke rs and advertisements for Burger chef. Burger chef recorded kids stories and gave them away as a toy with a kid’s meal. The third and final section looked at text Ernie kovacs and breaking the forth wall. They finished up by talking to us about the work they are doing called LSTN, which is what we contributed to in the workshop we did.

Both off these lectures were very different. Craig Oldham showed a lot of confidence and was exciting and interesting, where fake I’d was quite dull and pointless to me.
Both of them though showed enthusiasm in their work and what they did. This was good to see and both lectures made you want to strive to success and get in to the business and standard that they are at.

I learnt a lot from both of these lectures that can be translated into my own work. I learnt from Fake Id that any interests that you have could influence your work. Sound can play a big part in ideas and design. It also makes you think about your surroundings and take in the obvious things that you would usually ignore. Such as conversations you could hear in the street. I learnt a lot about the industry from Craig Oldham and what to expect. He gave us all advise in the 12 points which included things other lectures hadn’t told us. He showed us the importance of work experience and gave us the pros and cons instead of a one sided view.

Having lectures come in to the college has been very interesting and helpful. You get to see and learn about work that you haven’t necessarily seen before. And it makes you aware of what is out there in the design industry and your options when you leave college.