A member of the design agency fudge came into talk to us today, usually when lecturers come in to speak to us we just get a powerpoint of different finished outcomes with this one was different.. in a good way. They showed us what they did as soon as they got the brief, we got to se all the idea generation, scamps and the pitching they went through until they got to there final outcome. There project was to design a new identity and logo for the british tennis and squash association and then we got to see the finished outcome. This was probably one of the best lectures up to now because they showed us the hard work leading up to a final idea which we never get to see.
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